Ethos • Logos • Pathos

I am reading Jennifer Kahnweiler’s great book Quiet Influence. In the chapter on writing, she reminds us of Aristotle’s insights on how to be persuasive.

Ethos: Appeal to authority and credibility. People listen to you because of who you are, your character, your reputation.

Logos: Appeal to logic.

Pathos: Appeal to emotion. Connect with people deeply. Metaphors are helpful here, as are a visible display of passion and conviction. ‘Pathos’ is the root of the word ’empathy.’ 

To lead with grace and aplomb, you will want to influence from all three dimensions.

You can learn more about Ethos • Pathos • Logos from this excellent Wikipedia post and I highly recommend Quiet Influence for the Quiet Leaders among us.

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