I am reading Jennifer Kahnweiler’s great book Quiet Influence. In the chapter on writing, she reminds us of Aristotle’s insights on how to be persuasive.
Ethos: Appeal to authority and credibility. People listen to you because of who you are, your character, your reputation.
Logos: Appeal to logic.
Pathos: Appeal to emotion. Connect with people deeply. Metaphors are helpful here, as are a visible display of passion and conviction. ‘Pathos’ is the root of the word ’empathy.’
To lead with grace and aplomb, you will want to influence from all three dimensions.