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People follow you because…

I believe, however, that pitches are won — and people are willing to follow you — not because you’ve twisted someone’s arm, but because people see that you understand them, that you’ve applied the time and the sensitivity to do so, and that you possess a special gift that can help them reach their heart’s desire.

— Kevin Allen, Win the Pitch: Tips from Mastercard’s “Priceless” Pitchman

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