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The Innovation Secrets of Steve Jobs

Insanely Different Principles for Breakthrough Success

By Carmine Gallo

You can say a lot of things about Steve Jobs. You can quote him, disagree with him, glorify or vilify him. About the only thing you can’t do is ignore him. In his lifetime he has managed to transform four industries. He has radically reinvented the computer, music, movie, and telecommunications industries. I would add, along with a chorus of others, that Jobs and Apple have transformed retail as well.

Carmine Gallo is not a gushing Apple fanboy. He is an astute observer and an excellent writer who presents a cogent articulation of the principles that drive Steve Jobs and the innovation that drives Apple.

I recommend this book. You won’t be able to help yourself. When you are done you will be inspired to make your own dent in the universe.

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