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Do Your Best Work

Imagine this: On your first day with a new company you receive a short letter from the CEO that reads something like the following:

There’s work and there’s your life’s work.

The kind of work that has your fingerprints all over it. The kind of work that you’d never compromise on. That you’d sacrifice a weekend for. You can do that kind of work here. People don’t come here to play it safe. They come here to swim in the deep end.

They want their work to add up to something.

Something big. Something that couldn’t happen anywhere else.

Welcome aboard.

Imagine if your boss, your leaders, your entire company culture, joined forces with you in a concerted effort to push you to do your best work. What if they fully embraced the reality of human potential and pushed you for ever higher levels of knowledge, skills, and excellence? What would it be like to work in such a place? What would you produce? What could you create?

According to Abraham Maslow — and the humanistic psychology that derived from his insights — the ultimate goal of living is to attain personal growth and understanding. Only through constant self-improvement and self-understanding can an individual ever be truly happy.

There is at least one company that appears to be built upon such beliefs. According to user “M” on Instagram, a version of the above letter greets every new Apple employee on their first day. Apple understands the power of unleashing human potential.

A better corporate work experience is possible. We must stop accepting dysfunction as a cost of doing business. As my own life’s work manifests itself in the world around me it is a joy to be making the world a better place to work — one team at at time.

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